More than half of global loyalty-program participants (51%) say product discounts are among the three most valued benefits, and discounts are particularly popular in Europe (62%). When it comes to the most-valued loyalty-program benefits, monetary incentives top the list in every region, by a wide margin. In fact, two-thirds of global respondents who say they participate in loyalty programs (67%) somewhat or strongly agree that they join these programs only to get free products or discounts. You’d be hard-pressed to find a shopper who doesn’t like to save money or earn cash back for purchases, so it should come as no surprise that financial incentives are the primary reason why most say they participate in retail loyalty programs.
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